A REALTORS® Guide to Building Their
Real Estate Business Empire
Empire's Impact
Write your awesome label here.
The Right Agent Can Lead the Way
What does the Empire Program offer Agents?
Business
Road Map
- A 52-step plan from your first day to selling your business.
- Specific, curated programs depending on your business level.
- Defined foundational skills necessary to succeed.
Business
Diagnostic Tool
- Discover your business strengths and where you need to improve.
- Learn what's holding you back from achieving the next level of your business.
- Gain insights in which Empire steps to focus on first.
On-Demand Learning & Resources
- Instantly available, on-demand courses, videos, checklists, templates, and more!
- To-the-point, no-fluff content.
- Easy to navigate and learn from any device.
3 Ways to move through the Empire Program
Write your awesome label here.
The 5 Chapters of a Real Estate Business
The Empire program contains 52 steps that we have identified will allow you to scale your business to the size of your goals. These 52 steps have been broken down in The 5 Chapters of a Real Estate Business. Each chapter focuses on a core piece of building a successful and sustainable business. The chapters act as building blocks with each subsequent chapter relying on effective implementation of the previous chapters. Regardless of where you currently are in the development of your real estate business, you will want to ensure that each chapter is fully and effectively implemented before you begin working on the next. The full implementation of these chapters and steps is intended to be a career-long journey, not one which you will complete in weeks or months.
Ensure that you are building strong foundational habits that you will use to grow your business. Learn how to establish business accounts and financial management processes that will provide you with the oversight and financial stability in your business. Create or continue to evolve your database and utilize systems and tools to contact the people in your database with valuable and timely content and information. Develop your marketing materials and clearly define your processes for helping clients buy or sell a property. Build tracking systems to measure the financial, marketing, and operational effectiveness of your real estate business.
Identify your target market and ensure that your service offerings are differentiated from your competitors. Thoroughly document your core business processes and grow your marketing exposure to maximize lead generation from multiple sources. Expand your social networks or focus on development of a farm area. Continue your network expansion plan with the development of strategic alliances which can have a significant positive impact on your business.
Begin to delegate out less value per hour tasks in your real estate business through the hiring of assistants, listing and buyer's agents, Inside Sales Agents (ISA), and transaction coordinators as required in your business. Shift your focus to the larger operational decisions. Transition your brand away from you as an individual agent while ensuring that you are running a profitable business with predictable lead generation systems which can be scaled up and down as needed.
Focus the majority of your time on high value tasks in your business. Hire a business development/team manager and empower your team members to allow your clients to be served without the investment of your time.
Transition out of selling real estate and working directly with clients and into an operations role within your business. Develop a plan to leverage your team members to allow yourself to work the hours that you choose in your business. Implement a long-term succession plan and explore the sale of your business through external outright purchase or employee share sale. This is the real estate "promised land".
