Choose Your Path

Chronological

Curated Programs

Business Diagnostic Review

Chronological

Start at the beginning with Step 1 or pick the steps that resonate most with you. In addition, discover the Foundational Skills you need to master your craft as a REALTOR®.
Curated Programs

There are 3 curated paths based on where you are at in your business. Each has a selection of hand-picked course to address the most common areas for growth in that level of business.
Business Diagnostic Review
The Empire Business Diagnostic Review is the quickest way to find the right plan for your unique business. Get clarity on which core business attributes need your attention and receive a benchmark score for your business relative to your goals.

The Empire program contains 53 steps that we have identified will allow you to scale your business to the size of your goals. These 53 steps have been broken down in The 5 Chapters of a Real Estate Business. Each chapter focuses on a core piece of building a successful and sustainable business. The chapters act as building blocks with each subsequent chapter relying on effective implementation of the previous chapters. Regardless of where you currently are in the development of your real estate business, you will want to ensure that each chapter is fully and effectively implemented before you begin working on the next. The full implementation of these chapters and steps is intended to be a career-long journey, not one which you will complete in weeks or months.

Chapter 1
Business and Marketing Setup

Time Block Your calendar for the 4 real estate habits

Set Quarterly, Annual and 3 Year Goals

Diarize to revisit goals weekly and adjust Annually and Quarterly

Set up your financial and investment accounts and GST Number

Create your Database

Contact your Database

Assemble your Marketing Tools (business cards, feature sheets, listing and buyers presentations, folders, email signatures, etc)

Start sitting Open Houses

Work on a Network Expansion Plan inside and outside your Database

Create a Marketing Process and System 


 COMING SOON!!

Create CMA Process and System

Create a Listing Process and System

Create a Buying Process

Create your online presence

Create a Scorecard for your business

Systematize your Database and Network Expansion contacts

 COMING SOON!!

Optimize your Google Business Page

 Systemize your Financial Process


 COMING SOON!!


Chapter 2
Marketing Expansion and Operational Systemization

Choose one, max 2 Social Networks to grow; or choose a Farm Area

Introduce yourself to your Social Network; or Farm Area

Systematize the Social Media; or Farming plan

Create a unique brand for yourself and your key service offerings

Create a list of Strategic Alliances

Contact all the Strategic Alliances

Systematize the Strategic Alliances Plan

COMING SOON!!

Update the layout and/or variables on your Scorecard (monthly)

COMING SOON!!

Adjust your Financial, Listing, Buying and Marketing processes for efficiency and effectiveness. Schedule this in quarterly (half day review).

COMING SOON!!

Hire a part-time assistant if necessary

Begin documenting and templating your service and marketing processes

Systematize your CMA, Listing and Buying Process

Optimizing your website for lead generation

Create a list of Strategic Alliances

Chapter 3
Leverage, Control Your Time, and Market Domination

Hire on a buyer’s agent

Transition your marketing and branding away from you as an individual

Choose one, max 2, social networks to grow; or choose a farm area (whichever one was not chosen first)

 Introduce yourself to your new Social Network; or Farm Area

 Systematize the new Social Media; or Farming plan

. Expand your Farm Area or investment into your Social Media Profiles

Hire a full-time assistant

 Hire on another buyer’s agent

 Hire on an ISA4 if necessary

 Hire on a listing agent

 Hire on a buyer’s agent

Hire on a Transaction Coordinator (part-time or full time)

Create a team development and growth plan (keep the pipeline full)

  Expand your marketing audience reach
a) Online and Offline marketing

 Hire on a Listing Coordinator (part-time or full time)

Chapter 4
Unlimited Growth

Hire on a business development/team manager

Repeat the following steps as necessary:
a. Hire on agents as needed
 (buyer and listing)
b. Hire on admin staff as needed

Ensure marketing and branding are fully team driven

Chapter 5
Freedom and Success

Begin transitioning out of selling and into an operations role

 Delegate more responsibility to your business development/team manager

 Meet with accountant to optimize the financials for a purchase

Sell your business through external outright purchase, or employee share sale.s